Turning complex ideas into clear, strategic content.
My career is driven by a simple goal: helping brands communicate in ways that are clear, strategic, and effective. I am drawn to work that turns ideas into communication with purpose.
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With a background in digital marketing, content strategy, community management, and AI-assisted workflows, I specialize in translating complex concepts into messaging that builds trust, supports growth, and reaches the right audience.
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My work focuses on building content and communication systems that do more than perform on the surface. I aim to deliver work that is thoughtful, practical, and valuable for brands, teams, and audiences.
Education
Bachelor of Information Technology (Honors)
Ontario Tech University 2017
Core Skills
Social media community tools:
Sprout Social | Hootsuite | Buffer | Hubspot
Competitive and social analytics:
Rival IQ | Talkwalker | Brandwatch
Creative production:
Adobe Creative Cloud (including Adobe Premiere Pro, Photoshop, Audition, and more) | Figma | Opus Pro
AI assisted content workflows:
AI image generation tools | AI audio generation tools |
AI video generation tools
Productivity suites:
Google Workspace | Microsoft Office
Content planning and production
workflows:
Notion | Trello | Asana
Newsletter and email tools:
Beehiiv | Plunk | Mailchimp | EmailOctopus
Achievements
Supported growth from $1M to $100M at CUDO 2024-2026
David S. Simmonds Entrepreneurship Award 2017
Public Service Alliance of Canada Grant 2015
Produced 540+ episodes of Tech And Things 2018-2024