Turning Complex Ideas Into Clear, Strategic Content
My career is driven by a simple goal: helping brands communicate in ways that are clear, strategic, and genuinely effective. With a background in digital marketing, content strategy, community management, and AI-assisted workflows, I specialize in turning complex ideas into messaging that builds trust, supports growth, and connects with the right audience. My work focuses on creating content and communication that go beyond surface-level performance to deliver meaningful business value.
Education
Bachelor of Information Technology (Honors)
Ontario Tech University 2017
Core Skills
Social media community tools:
Sprout Social | Hootsuite | Buffer | Hubspot
Competitive and social analytics:
Rival IQ | Talkwalker | Brandwatch
Creative production:
Adobe Creative Cloud (including Adobe Premiere Pro, Photoshop, Audition, and more) | Figma | Opus Pro
AI assisted content workflows:
AI image generation tools | AI audio generation tools |
AI video generation tools
Productivity suites:
Google Workspace | Microsoft Office
Content planning and production
workflows:
Notion | Trello | Asana
Newsletter and email tools:
Beehiiv | Plunk | Mailchimp | EmailOctopus
Achievements
Supported growth from $1M to $100M at CUDO 2024-2026
David S. Simmonds Entrepreneurship Award 2017
Public Service Alliance of Canada Grant 2015
Produced 540+ episodes of Tech And Things 2018-2024