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Turning Complex Ideas Into Clear, Strategic Content

My career is driven by a simple goal: helping brands communicate in ways that are clear, strategic, and genuinely effective. With a background in digital marketing, content strategy, community management, and AI-assisted workflows, I specialize in turning complex ideas into messaging that builds trust, supports growth, and connects with the right audience. My work focuses on creating content and communication that go beyond surface-level performance to deliver meaningful business value.

Education

Bachelor of Information Technology (Honors)

Ontario Tech University 2017

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Core Skills

Social media community tools:

Sprout Social | Hootsuite | Buffer | Hubspot

Competitive and social analytics:

Rival IQ | Talkwalker | Brandwatch

Creative production:

Adobe Creative Cloud (including Adobe Premiere Pro, Photoshop, Audition, and more) | Figma | Opus Pro

AI assisted content workflows:

AI image generation tools | AI audio generation tools |

AI video generation tools

Productivity suites:

Google Workspace | Microsoft Office

Content planning and production
workflows:

Notion | Trello | Asana

Newsletter and email tools:

Beehiiv | Plunk | Mailchimp | EmailOctopus

Achievements

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Supported growth from $1M to $100M at CUDO 2024-2026

Gold Star Design

David S. Simmonds Entrepreneurship Award 2017

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Public Service Alliance of Canada Grant 2015

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Produced 540+ episodes of Tech And Things 2018-2024

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