I help brands turn complex ideas into clear, high-impact content that drives growth, trust, and engagement.
Skills & Expertise
Content Strategy
Editorial Planning
Copywriting
Messaging
Social Media Strategy
Community Management
Brand Positioning
Audience Growth
Engagement Strategy
Campaign Planning
Marketing Analytics
Content Operations
Performance Optimization
About
Hi, I’m Scott. I help brands connect with the right audience through clear, strategic content that drives real value. My work combines content strategy, copywriting, community insight, and AI-assisted workflows to turn complex ideas into messaging that builds trust, supports growth, and goes beyond vanity metrics. I’m passionate about creating content that resonates, converts, and delivers measurable impact.
CUDO
AI Compute
At CUDO Compute and CUDOS, I led content and editorial strategy for a global GPU infrastructure platform focused on AI, HPC, and sovereign cloud. I translated complex technical and commercial topics into clear, strategic content across blogs, whitepapers, landing pages, sales materials, and newsletters. My work supported go-to-market messaging, audience growth, and broader business expansion by making high-performance compute more understandable, credible, and compelling to buyers and stakeholders.
Year
2024-2026
URL
Supported revenue growth from approximately $1M to $100M through go-to-market messaging, content strategy, and editorial execution across AI, HPC, and sovereign cloud offerings.
Helped grow the flagship editorial newsletter to 10,000+ subscribers, building reach across AI, infrastructure, developer, and enterprise audiences.
Contributed to a platform delivering hundreds of millions of GPU and CPU hours globally, supporting messaging and content for large-scale infrastructure adoption.
Supported content and positioning for a business scaling to thousands of GPUs worldwide, helping translate complex infrastructure, compliance, and performance topics into clear buyer-facing narratives.
Waypoint
Convenience Retail
At Waypoint Convenience, I managed social media and community engagement for a convenience retail brand focused on everyday products, promotions, and local customer connection. My work included running social accounts on the client’s behalf, researching and developing marketing initiatives, optimizing content performance, supporting sweepstakes and partner promotions, and helping manage live and online event execution. I also contributed to content strategy through audits and reviews while supporting B2B and B2C engagement across social channels to strengthen brand visibility, consistency, and audience growth. Waypoint positions itself as a “one-stop shop” with promotions, giveaways, and Canadian-made products, which align well with this community-first, promotions-driven work.
Year
2022-2024
URL
Grew total followers by 95% in 2023, nearly doubling account size year over year.
Delivered 1000%+ audience growth, scaling social accounts from roughly 400 to over 4,500 in about a year.
Drove 4,000,000 organic impressions and 242,000 organic engagements on Facebook in the last year.
Increased Instagram followers by 108.6% and impressions by 144%, while also growing Facebook followers by 71.2% and engagements by 117.3%.
Thunderbolt Technologies
Consumer Technology & Electronics Retail
At Thunderbolt Technologies, I led social media management, content curation, community engagement, and campaign reporting for client accounts across digital channels. I worked directly on promotions, paid social performance, audience engagement, and brand communications, while also supporting high-budget partner-sponsored sweepstakes and presenting insights through recurring analytics reports. My work contributed to meaningful year-over-year growth in visibility, engagement, and paid media performance across client channels.
Year
2017-2023
URL
Delivered 208,000+ paid clicks at an average $0.36 CPC across Meta ad campaigns with a $400,000 budget.
Generated 35,000,000+ paid impressions at an average $0.56 CPM, with 4,409,000+ video views at an average $0.01 CPV via Google Ads.
Drove major organic growth, with Twitter impressions and POS links up 59% year over year and engagements up 115%.
Scaled LinkedIn performance significantly, with impressions, engagements, and clicks up 200%+ year over year with a channel growth of 125%.
01.
Content Strategy & Editorial Planning
I build content strategies that turn complex ideas into clear, useful, and high-impact communication. From editorial direction to content calendars and campaign planning, I create systems that support consistency, relevance, and growth.
02.
Copywriting & Messaging
I help brands sharpen their messaging so it connects with the right audience and drives action. My focus is on clear positioning, strong brand voice, and copy that builds trust while moving beyond surface-level engagement.
03.
Social Media & Community Growth
I create social content and community strategies that strengthen brand presence and deepen audience connection. The goal is not just visibility, but meaningful engagement, stronger relationships, and long-term value.
04.
AI-Assisted Content Workflows
I use AI-assisted workflows to improve research, ideation, production, and reporting without sacrificing quality. This helps teams move faster, work smarter, and scale content operations more efficiently.
about
Where Strategy, Content, and Growth Connect
I work with brands to turn complex ideas into clear, strategic content that builds trust, supports growth, and creates real business value. From messaging and editorial planning to social media and AI-assisted workflows, I focus on work that resonates, converts, and performs beyond vanity metrics.